About Us
Our Community
We’re Built Different
Askesis isn’t for everyone, and that’s the point. We’re not chasing trends, viral fame, or quick wins. You won’t find us online for argument, attention, or approval. In fact, you generally won’t see us at all, because we’re busy building. Askesis Seekers are builders. We build budgets, boundaries, businesses, our bodies, and our beliefs from the ground up. We do it ourselves. When we don’t know how, we don’t complain – we learn. This isn’t about shortcuts, it’s about self-respect. That’s what sets us apart.
The Disciplined Few
Askesis is a quiet rebellion. A deliberate revolt against excess, distraction, and dependence. We live below our means, delay gratification, and question systems that keep most stuck. Clarity, intention, and internal freedom drive our desire to only be influenced by ourselves. We refine, reflect, and rise while also failing, trying again, and grinding through any adversity. Most will chose a different path and while they think of every excuse not to, Seekers will find a way to succeed.
Our Philosophy
The Askesis Way
Askesis comes from the ancient Greek word for training and discipline. Today, it’s our framework for intentional living. We combine wisdom from the past with the demands of the present. We own choices, face reality, and pursue our freedom with every action. Askesis is a mindset and your own personal movement to breaking free.
Happy with Less
Consumerism tells us we “deserve it”, to live large, spend freely, and chase comfort at any cost. But look around, are people really happy? Eventually, the bills come due. Askesis is about rejecting that illusion. It teaches you to be happy with less, not because it’s trendy or easy, but because you’re living with intention, discipline, and direction. True financial freedom demands sacrifice, and without learning the joy of living simply, you’ll always be owned by what you think you need.
The Reality
Freedom Takes 15-25 Years
We live in a world of instant gratification. Askesis plays the long game. Financial freedom isn’t fast. It is slow, intentional, and deeply worth it. We’re addicted to comfort and speed. Cheap dopamine and the myth of “easy success” will keep most people broke and distracted. Askesis is the opposite of the norm. It’s hard. It’s quiet. It’s not for everyone. It’s built for the few who understand the value of hard work and sacrifice leading to true freedom. The earlier you begin, the more freedom you will have in the end because none of us are going to live forever.
Stuck in the System
Most people will never escape the system because they will never stand up to themselves enough to question it. School, job, debt, work late, die shortly thereafter. That’s the morbid reality. In Askesis, you will often feel alone, be misunderstood, and lose people. Why? Because it’s uncomfortable and we’re programed, not by nature or instinct, but by society to be as comfortable as the next purchase we can make. Askesis forces reckoning with your habits, your time, and your identity. If you make it, you’ll become comfortable being uncomfortable and it’ll start to appear normal while the world around you seems more and more like the problem.
Our Founder
Nathan Buehler, Ed.D., MBA, has always believed in doing hard things, especially when doubted by others. He served for 10 years as a public school teacher in inner-city classrooms, where he was recognized by the State of Florida as a High Impact Teacher, rated highly effective, and went on to win the Golden Apple Award.
Over time, he built and led eight companies, served on nonprofit boards, and quite literally constructed a third of his home with his own two hands. His path wasn’t easy. Nathan was raised by parents who struggled with money. He knew that to make it in life it was up to him to make good decisions and financially no one was coming to save him.
Three years after high school he started on his Bachelors of Business Administration, paying his way by working full-time and going to school online. He continued to self-fund all of his degrees ultimately earning his Masters of Business Administration in Strategy and Finance and Doctorate of Education (Ed.D.) in Leadership.
In 2009, after being unexpectedly laid off, he was left broke. Not being able to make his mortgage payment, having no home equity, and a $0 net worth. He made a personal vow to change his financial life forever and the rest is history. At his peak, Nathan worked 8 jobs at one time and never lost sight of his end goals.
Nathan is a natural integrator, favoring the Entrepreneurial Operating System (EOS) and building scalable systems that drive growth. He excels in talent development and human capital strategy, leveraging a rare ability to connect with individuals, inspire buy-in, and align teams toward a unified vision. Nathan approaches every challenge with the belief that no problem is beyond resolution, its just a matter of perspective, hard work, and execution.
In 2025, Nathan retired at 37 and launched Askesis; a system built to teach others the discipline, mindset, and discomfort required to build real financial freedom. He loves teaching and honestly just needed something to do, so Askesis is a perfect way to keep his ADHD mind occupied. The new American Dream isn’t about appearances. It’s about ownership. Nathan attributes all of his success to his mindset and relentless pursuit of financial goals. Read more on his journey in Askesis in Action.
Oh, and this website? He built it himself in two weeks with no prior experience or training. He embraces the DIY lifestyle and believes you can do anything you can learn how to do.
Dr. Nathan Buehler
Founder and Principal
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